{"id":22470,"date":"2021-04-09T11:47:22","date_gmt":"2021-04-09T04:47:22","guid":{"rendered":"https:\/\/ben.com.vn\/tin-tuc\/?p=22470"},"modified":"2021-10-30T16:00:28","modified_gmt":"2021-10-30T09:00:28","slug":"kol-la-gi","status":"publish","type":"post","link":"https:\/\/ben.com.vn\/tin-tuc\/kol-la-gi\/","title":{"rendered":"KOL l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOL chuy\u00ean nghi\u1ec7p?"},"content":{"rendered":"

KOL l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng nhi\u1ec1u trong gi\u1edbi Marketing, v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n tr\u1edf th\u00e0nh KOL c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c KOL l\u00e0 g\u00ec<\/strong>? \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOL chuy\u00ean nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng t\u1ed1 ch\u1ea5t n\u00e0o? B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n r\u00f5 r\u00e0ng h\u01a1n trong con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh KOL.<\/p>\n

KOL l\u00e0 g\u00ec?<\/strong><\/h2>\n

Key Opinion Leader<\/strong> ch\u00ednh l\u00e0 ngh\u0129a ti\u1ebfng anh c\u1ee7a KOL, d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 \u201cNg\u01b0\u1eddi t\u01b0 v\u1ea5n quan \u0111i\u1ec3m ch\u00ednh\u201d. T\u1ee9c l\u00e0, nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi \u0111\u00f4ng \u0111\u1ea3o m\u1ecdi ng\u01b0\u1eddi. KOLs c\u00f3 th\u1ec3 l\u00e0 ngh\u1ec7 s\u0129, ng\u01b0\u1eddi m\u1eabu, vlogger, blogger, ca s\u0129,\u2026 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nhi\u1ec1u, h\u1ecd th\u01b0\u1eddng chia s\u1ebb nh\u1eefng kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c m\u00e0 m\u00ecnh \u0111ang l\u00e0m, \u0111ang nghi\u00ean c\u1ee9u v\u00e0 c\u00f3 chuy\u00ean m\u00f4n t\u1ed1t v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

\"KOL
KOL l\u00e0 g\u00ec<\/figcaption><\/figure>\n

Ch\u00ednh v\u00ec s\u1ef1 lan t\u1ecfa c\u1ee7a KOLs t\u1edbi m\u1ecdi ng\u01b0\u1eddi l\u00e0 r\u1ea5t l\u1edbn n\u00ean \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn kh\u00f4ng th\u1ec3 thi\u1ebfu trong Marketing n\u1ebfu nh\u01b0 c\u00e1c c\u00f4ng ty mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh, l\u1edbn m\u1ea1nh h\u01a1n. KOLs s\u1ebd \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang cung c\u1ea5p.<\/p>\n

C\u00f3 nh\u1eefng nh\u00f3m KOLs n\u00e0o?<\/strong><\/h2>\n

C\u0169ng nh\u01b0 c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c, KOLs c\u0169ng c\u00f3 nh\u1eefng ph\u00e2n lo\u1ea1i kh\u00e1c nhau. Nh\u00ecn chung, KOLs c\u00f3 3 nh\u00f3m ch\u00ednh:<\/p>\n

\"C\u00f3
C\u00f3 nh\u1eefng nh\u00f3m KOLs n\u00e0o<\/figcaption><\/figure>\n

Nh\u00f3m 1 \u2013 Celebrity (Celeb)<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (ngh\u1ec7 s\u0129 showbiz, doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t, ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang,\u2026) \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng y\u00eau th\u00edch v\u00e0 \u1ee7ng h\u1ed9. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn.<\/p>\n

V\u00ed d\u1ee5:\u00a0<\/strong><\/p>\n