{"id":36257,"date":"2021-10-08T16:44:12","date_gmt":"2021-10-08T09:44:12","guid":{"rendered":"https:\/\/ben.com.vn\/tin-tuc\/?p=36257"},"modified":"2021-10-08T21:54:25","modified_gmt":"2021-10-08T14:54:25","slug":"storytelling-la-gi","status":"publish","type":"post","link":"https:\/\/ben.com.vn\/tin-tuc\/storytelling-la-gi\/","title":{"rendered":"Storytelling l\u00e0 g\u00ec? C\u00e1ch k\u1ec3 chuy\u1ec7n thu h\u00fat, t\u0103ng chuy\u1ec3n \u0111\u1ed5i data"},"content":{"rendered":"

L\u00e0m Marketing m\u00e0 kh\u00f4ng bi\u1ebft StoryTelling l\u00e0 g\u00ec<\/strong> qu\u1ea3 th\u1eadt l\u00e0 thi\u1ebfu s\u00f3t l\u1edbn. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c gi\u00fap b\u1ea1n lan t\u1ecfa, lan r\u1ed9ng c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

I\/ Storytelling l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Thay v\u00ec nh\u1eefng l\u1eddi di\u1ec5n thuy\u1ebft kh\u00f4 khan, qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 ni\u1ec1m tin th\u00ec Storytelling ch\u00ednh l\u00e0 th\u1ee9 v\u0169 kh\u00ed \u0111i v\u00e0o l\u00f2ng kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt, g\u1eedi g\u1eafm nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u1ea3 t\u1eadp th\u1ec3, doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"stroytelling<\/p>\n

Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n b\u00e1n h\u00e0ng trong marketing r\u1ea5t ph\u1ed5 bi\u1ebfn, n\u00f3 mang t\u00ednh th\u00e2n thi\u1ec7n v\u00e0 g\u1eafn v\u1edbi th\u1ef1c t\u1ebf cu\u1ed9c s\u1ed1ng.\u00a0<\/span><\/p>\n

Storytelling d\u01b0\u1edbi con m\u1eaft c\u1ee7a ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n ch\u00ednh l\u00e0 c\u00e2y c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. 1 c\u00e2u chuy\u1ec7n c\u00f3 t\u00ednh lan t\u1ecfa, viral cao, v\u1ecb th\u1ebf doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

Trong marketing, k\u1ec3 chuy\u1ec7n kh\u00f4ng gi\u1edbi h\u1ea1n ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n \u0111\u1ea1t, c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft, video, b\u00e0i h\u00e1t, \u0111o\u1ea1n rap s\u00f4i \u0111\u1ed9ng,..<\/p>\n

XEM NGAY: <\/span>Trend c\u00f2n c\u00e1i n\u1ecbt l\u00e0 g\u00ec tr\u00ean Facebook<\/a><\/strong><\/p>\n

II\/ C\u00e1ch vi\u1ebft Storytelling Marketing<\/strong><\/h2>\n

Tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, c\u00e2u chuy\u1ec7n doanh nghi\u1ec7p nhi\u1ec1u v\u00f4 s\u1ed1 k\u1ec3. Tuy nhi\u00ean, b\u1ea1n s\u1ebd h\u00f2a v\u00e0o \u0111\u00e1m \u0111\u00f4ng hay tr\u1edf th\u00e0nh k\u1ebb kh\u00e1c bi\u1ec7t?\u00a0<\/span><\/p>\n

N\u1ebfu ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i ch\u00fang, b\u1ea1n s\u1ebd s\u1edbm b\u1ecb h\u00f2a tan v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t ch\u00ednh l\u00e0 gi\u1ebft ch\u1ebft s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng t\u1ea1o ra \u0111\u01a1n h\u00e0ng chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n

1- T\u00ecm ra g\u00f3c nh\u00ecn \u0111\u1ed3ng c\u1ea3m<\/strong><\/h3>\n

C\u00e1 nh\u00e2n h\u00f3a – \u0110\u1ecbnh lu\u1eadt \u0111\u01b0\u1ee3c nhi\u1ec1u s\u00e1ch b\u00e1o, trang m\u1ea1ng chia s\u1ebb v\u00e0 l\u1eb7p l\u1ea1i nh\u01b0 \u201c1 su\u1ea5t m\u00ec \u0103n li\u1ec1n\u201d. V\u1eady c\u00e1 nh\u00e2n h\u00f3a l\u00e0 g\u00ec? Storytelling l\u00e0 g\u00ec<\/em> trong th\u1ebf gi\u1edbi marketing c\u00e1 nh\u00e2n h\u00f3a?<\/span><\/p>\n

Storyteller c\u1ea7n t\u00ecm ra g\u00f3c \u0111\u1ed9 nh\u00ecn nh\u1eadn ri\u00eang, \u0111\u1ee9ng d\u01b0\u1edbi c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n lu\u00f4n ph\u1ea3i \u0111\u1eb7t m\u00ecnh v\u00e0o ng\u01b0\u1eddi d\u00f9ng, t\u00ecm xem \u0111\u00e2u l\u00e0 l\u1ed1i suy ngh\u0129, h\u00e0nh \u0111\u1ed9ng v\u00e0 g\u00f3c nh\u00ecn c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

\"storytelling<\/p>\n

Ch\u1ec9 c\u00f3 nh\u01b0 v\u1eady, c\u00f4ng cu\u1ed9c c\u00e1 nh\u00e2n h\u00f3a c\u00e2u chuy\u1ec7n marketing m\u1edbi th\u00e0nh c\u00f4ng, ch\u1ea1m \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

T\u1eeb c\u00e1i nh\u00ecn \u0111\u00f3, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ee9ng \u1edf \u0111\u00e2u, c\u00f3 gi\u1ea3i ph\u00e1p g\u00ec cho h\u1ecd kh\u00f4ng? \u0110\u00f3 l\u00e0 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a 1 ng\u01b0\u1eddi l\u00e0m content.\u00a0<\/span><\/p>\n

2- Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng c\u1ed1t truy\u1ec7n\u00a0<\/strong><\/h3>\n

Sau khi \u0111\u00e3 c\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c ti\u1ebfp theo l\u00e0 b\u1ea1n c\u1ea7n ph\u00e1c th\u1ea3o ch\u00fang. C\u1ed1t truy\u1ec7n b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u1edf \u0111\u00e2y l\u00e0 g\u00ec? Ch\u00fang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"storyteller<\/p>\n

Nhi\u1ec1u b\u1ea1n lu\u00f4n th\u1eafc m\u1eafc Storytelling l\u00e0 g\u00ec<\/a> m\u00e0 sao th\u1ef1c hi\u1ec7n ph\u1ee9c t\u1ea1p v\u1eady. Xin chia s\u1ebb th\u00eam, c\u00e2u chuy\u1ec7n doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ea3n ph\u1ea9m v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

1 c\u00e2u chuy\u1ec7n hay, c\u1ed1t truy\u1ec7n t\u1ed1t s\u1ebd \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u l\u1ed3ng gh\u00e9p t\u1ef1 nhi\u00ean v\u00e0o \u0111\u1ea7u kh\u00e1ch h\u00e0ng. Ch\u1ec9 khi \u0111\u1ecdng l\u1ea1i \u1ea5n t\u01b0\u1ee3ng, s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn gi\u1eefa h\u00e0ng ng\u00e0n option kh\u00e1c.\u00a0<\/span><\/p>\n

\u0110\u1eccC TH\u00caM:<\/strong><\/span> \u0110\u1ecbnh ngh\u0129a th\u1ea3o mai l\u00e0 g\u00ec<\/a><\/strong><\/p>\n

3- Tinh ch\u1ec9nh, \u0111\u01b0a ra l\u1ef1a ch\u1ecdn\u00a0<\/strong><\/h3>\n

M\u1ed9t storyteller ch\u1ec9n chu s\u1ebd kh\u00f4ng \u0111\u1ec3 c\u1ed1t truy\u1ec7n c\u1ee7a m\u00ecnh ch\u1ec9 n\u1eb1m tr\u00ean gi\u1ea5y. C\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed7i doanh nghi\u1ec7p mang s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 t\u00ednh c\u00e1ch ri\u00eang bi\u1ec7t.\u00a0<\/span><\/p>\n

Do \u0111\u00f3 b\u1ea1n c\u1ea7n tinh ch\u1ec9nh ho\u00e0n h\u1ea3o nh\u1ea5t c\u00e1c chi ti\u1ebft trong b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"data<\/p>\n

\u0110\u1ed3ng th\u1eddi, h\u00e3y l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng, th\u1eddi gian tri\u1ec3n khai, c\u00e1ch th\u1ee9c l\u1eb7p l\u1ea1i hay \u00fd \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 qu\u00e1 tr\u00ecnh tri\u1ec3n khai tr\u01a1n tru, kh\u00f4ng gi\u00e1n \u0111o\u1ea1n.\u00a0<\/span><\/p>\n

1 c\u00e2u chuy\u1ec7n hay l\u00e0 c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac, th\u00f4i th\u00fac ng\u01b0\u1eddi ta ph\u1ea3i chia s\u1ebb, lan truy\u1ec1n r\u1ed9ng r\u00e3i.\u00a0<\/span><\/p>\n

Khi b\u1eaft tay v\u00e0o vi\u1ebft, b\u1ea1n h\u00e3y lu\u00f4n suy ngh\u0129 r\u1eb1ng l\u00e0m sao \u0111\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c k\u1ec3 \u0111i k\u1ec3 l\u1ea1i, tr\u1edf th\u00e0nh xu h\u01b0\u1edbng v\u00e0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u.\u00a0\u00a0<\/span><\/p>\n

III\/ L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ec3 chuy\u1ec7n trong marketing cu\u1ed1n h\u00fat, ra chuy\u1ec3n \u0111\u1ed5i?\u00a0<\/strong><\/h2>\n

Storytelling suy cho c\u00f9ng l\u00e0 thu data kh\u00e1ch h\u00e0ng, ra \u0111\u01a1n. N\u1ebfu ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n mang c\u00e2u chuy\u1ec7n \u0111i k\u1ec3 v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng, th\u00ec m\u1ee5c ti\u00eau \u0111\u00f3 s\u1ebd kh\u00f4ng bao gi\u1edd th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n

\u0110\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 k\u1ec3 chuy\u1ec7n chuy\u00ean nghi\u1ec7p, \u0111\u1eebng qu\u00ean k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c trong marketing: digital, key visual, brand c\u00f3 s\u1eb5n,..\u00a0<\/span><\/p>\n

1- Ch\u1ec9n chu, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h3>\n

1 t\u00e1c ph\u1ea9m hay l\u00e0 t\u00e1c ph\u1ea9m n\u00f3i nh\u1eefng th\u1ee9 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n. 1 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 khi b\u1ea1n l\u00e0m n\u00f3 tr\u1edf th\u00e0nh chuy\u1ec7n c\u1ee7a ch\u00ednh kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\"storytelling<\/p>\n

\u0110\u1eebng b\u1ecf qua c\u01a1 h\u1ed9i g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1edfi t\u00ednh ch\u1ec9n chu, c\u1ea9n tr\u1ecdng v\u00e0 lu\u00f4n coi h\u1ecd l\u00e0 duy nh\u1ea5t.\u00a0<\/span><\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c thu\u1eadt ng\u1eef, t\u1eeb l\u00f3ng,.. c\u1ee7a kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p v\u1edbi c\u00e2u chuy\u1ec7n doanh nghi\u1ec7p s\u1ebd mang t\u00ednh lan t\u1ecfa v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n. \u0110\u00f3 c\u0169ng l\u00e0 b\u00ed quy\u1ebft gi\u00fap Storytelling th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n

2- L\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/h3>\n

PR kh\u00e9o l\u00e9o qu\u1ea3 th\u1ef1c r\u1ea5t kh\u00f3, b\u1ea1n kh\u00f4ng n\u00ean \u00e9p bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i mua h\u00e0ng c\u1ee7a m\u00ecnh b\u1edfi nh\u01b0 v\u1eady h\u1ecd s\u1ebd \u0111\u1ec1 ph\u00f2ng, c\u1ea3nh gi\u00e1c v\u00e0 lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ra ngo\u00e0i.\u00a0<\/span><\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 Storytelling l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1ch l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o s\u1ea3n ph\u1ea9m xuy\u00ean su\u1ed1t c\u00e2u chuy\u1ec7n.\u00a0<\/span><\/p>\n

\"storytelling<\/p>\n

\u0110\u00f4i khi ch\u1ec9 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a logo th\u01b0\u01a1ng hi\u1ec7u trong khung h\u00ecnh k\u1ebft, hay c\u00e1ch nh\u00e2n v\u1eadt nh\u1eafc kh\u00e9o \u0111\u1ebfn t\u00ean s\u1ea3n ph\u1ea9m,.. C\u00e2u chuy\u1ec7n l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n, s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi r\u1ed9ng r\u00e3i h\u01a1n.\u00a0<\/span><\/p>\n

C\u00d3 TH\u1ec2 B\u1ea0N QUAN T\u00c2M:<\/strong><\/span> Belike c\u00f3 ngh\u0129a l\u00e0 g\u00ec<\/a><\/strong><\/p>\n

3- T\u0103ng tr\u1ea3i nghi\u1ec7m t\u1eeb ngo\u00e0i v\u00e0 trong s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

Lu\u00f4n thay \u0111\u1ed5i v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 nghi\u00eam kh\u1eafc nh\u1ea5t v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n h\u01a1n.\u00a0<\/span><\/p>\n

H\u00e3y tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m marketing c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t b\u1ea3n th\u00e2n v\u1ec1 ph\u00eda ng\u01b0\u1eddi d\u00f9ng. Li\u1ec7u r\u1eb1ng c\u00e2u chuy\u1ec7n b\u1ea1n \u0111\u01b0a ra \u0111\u00e3 \u0111\u1ee7 thuy\u1ebft ph\u1ee5c ch\u01b0a? C\u00f3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng?\u00a0<\/span><\/p>\n

\"storytelling<\/p>\n

Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch, \u0111\u1eebng qu\u00ean theo d\u00f5i b\u00ecnh lu\u1eadn, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t nh\u00e9!\u00a0<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 Storytelling l\u00e0 g\u00ec<\/strong>, c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 k\u1ec3 chuy\u1ec7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a Ben Computer. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m Marketing m\u00e0 kh\u00f4ng bi\u1ebft StoryTelling l\u00e0 g\u00ec qu\u1ea3 th\u1eadt l\u00e0 thi\u1ebfu s\u00f3t l\u1edbn. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c gi\u00fap b\u1ea1n lan t\u1ecfa, lan r\u1ed9ng c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0 I\/ Storytelling l\u00e0 g\u00ec?\u00a0 Thay v\u00ec nh\u1eefng l\u1eddi di\u1ec5n thuy\u1ebft kh\u00f4 khan, qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 ni\u1ec1m tin th\u00ec Storytelling […]<\/p>\n","protected":false},"author":28,"featured_media":36264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45],"tags":[],"class_list":["post-36257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki"],"_links":{"self":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/36257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/comments?post=36257"}],"version-history":[{"count":0,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/36257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/media\/36264"}],"wp:attachment":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/media?parent=36257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/categories?post=36257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/tags?post=36257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}