{"id":64008,"date":"2022-10-05T13:41:18","date_gmt":"2022-10-05T06:41:18","guid":{"rendered":"https:\/\/ben.com.vn\/tin-tuc\/?p=64008"},"modified":"2022-10-05T13:41:18","modified_gmt":"2022-10-05T06:41:18","slug":"koc-va-kol-dau-la-chien-luoc-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/ben.com.vn\/tin-tuc\/koc-va-kol-dau-la-chien-luoc-marketing-hieu-qua\/","title":{"rendered":"KOC v\u00e0 KOL ? \u0110\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 ?"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c KOC v\u00e0 KOL \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 l\u1ebd KOC c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng KOLs v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KOC v\u00e0 KOL l\u00e0 g\u00ec? V\u00e0 \u0111\u00e2u s\u1ebd l\u00e0 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t trong th\u1eddi gian t\u1edbi? H\u00e3y c\u00f9ng Ben Compute<\/a>r t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/p>\n

1. KOC l\u00e0 g\u00ec?<\/h2>\n

Key Opinion Consumer\u00a0<\/strong>hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi KOC<\/strong> – l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd th\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0a ra nh\u1eefng nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 theo c\u1ea3m nh\u1eadn th\u1ef1c t\u1ebf c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec t\u00ednh kh\u00e1ch quan v\u00e0 chuy\u00ean m\u00f4n \u0111\u00e1ng tin c\u1eady c\u1ee7a m\u00ecnh.<\/p>\n

\"KOC\"<\/p>\n

2. KOL l\u00e0 g\u00ec?<\/h2>\n

Key opinion leader<\/strong> hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean KOL<\/strong> th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, s\u1edf h\u1eefu chuy\u00ean m\u00f4n v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5. C\u00e1c KOL c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t streamer, youtuber<\/a>, ng\u00f4i sao \u0111i\u1ec7n \u1ea3nh, ng\u01b0\u1eddi m\u1eabu,… Nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. H\u1ecd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u s\u0103n \u0111\u00f3n \u0111\u1ec3 thu\u00ea qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

\"\u1ea3nh<\/p>\n

3. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KOC v\u00e0 KOL<\/h2>\n

3.1 M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn<\/h3>\n

Hi\u1ec7n nay, khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a v\u1ec1 KOL ch\u00fang ta s\u1ebd nh\u1eadn v\u1ec1 h\u00e0ng lo\u1ea1t d\u1ecbch v\u1ee5 v\u1edbi b\u00e1o gi\u00e1 kh\u00e1c nhau, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1ebd ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn KOL v\u00e0 k\u00ed h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, thu\u1eadt ng\u1eef KOC l\u00e0 g\u00ec l\u1ea1i \u0111ang kh\u00e1 m\u1edbi m\u1ebb. KOC \u2013 h\u1ecd s\u1ebd \u0111\u1ee9ng tr\u00ean c\u01b0\u01a1ng v\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 xem x\u00e9t c\u00e1c s\u1ea3n ph\u1ea9m quan t\u00e2m. Sau \u0111\u00f3, qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m s\u1ebd di\u1ec5n ra v\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed m\u00e0 th\u01b0\u01a1ng hi\u1ec7u chi tr\u1ea3 d\u1ef1a tr\u00ean m\u1ee9c hoa h\u1ed3ng.<\/p>\n

KOL ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3ng b\u00e1 tr\u00ean quy m\u00f4 l\u1edbn, KOC t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ho\u1ea1t \u0111\u1ecdng nh\u01b0 b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

3.2 T\u00ednh ch\u1ee7 \u0111\u1ed9ng<\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, nh\u00e3n h\u00e0ng li\u00ean h\u1ec7, s\u0103n \u0111\u00f3n c\u00e1c KOL \u0111\u1ec3 h\u1ecd \u0111\u01b0a ra l\u1eddi m\u1eddi qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m gi\u00fap nh\u00e3n h\u00e0ng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ed1 ti\u1ec1n chi tr\u1ea3 cho m\u1ed7i l\u1ea7n Booking KOL cao h\u01a1n nhi\u1ec1u l\u1ea7n so v\u1edbi KOC.<\/p>\n

V\u1edbi KOC th\u00ec h\u1ecd l\u1ea1i ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1edbi nh\u00e3n h\u00e0ng \u0111\u1ec3 g\u1ee3i \u00fd nh\u00e3n h\u00e0ng ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0a ch\u00fang t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"KOL<\/p>\n

3.3 Quy m\u00f4 kh\u00e1n gi\u1ea3<\/h3>\n

KOLs<\/strong> \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn KOL c\u0169ng nh\u01b0 influencer trong chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ee3p l\u00fd.<\/p>\n

C\u00f2n \u0111\u1ed1i v\u1edbi KOC th\u00ec l\u01b0\u1ee3ng follow kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 xem x\u00e9t. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c m\u1edbi \u0111i v\u00e0o c\u00f4ng vi\u1ec7c n\u00ean h\u1ecd c\u00f2n s\u1edf h\u1eefu l\u01b0\u1ee3ng follow h\u1ea1n h\u1eb9p.<\/p>\n

\"\u1ea3nh<\/p>\n

3.4 \u0110\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

KOC ch\u00ednh l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 h\u1ecd \u0111\u01b0a ra nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 kh\u00e1ch quan. H\u1ecd b\u00e0y t\u1ecf qan \u0111i\u1ec3m c\u1ee7a m\u00ecnh t\u1edbi m\u1ecdi ng\u01b0\u1eddi m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i n\u00ean \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng.<\/p>\n

KOL \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u1ed9ng t\u00e1c v\u1edbi nh\u00e3n h\u00e0ng nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, v\u00ec th\u1ebf \u00fd ki\u1ebfn c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u00f4i khi kh\u00f4ng kh\u00e1ch quan cho l\u1eafm.<\/p>\n

3.5 T\u00ednh chuy\u00ean m\u00f4n<\/h3>\n

Trong khi KOLs \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng th\u00ec KOC l\u1ea1i kh\u00f4ng nh\u01b0 th\u1ebf. H\u1ecd \u0111\u1ee9ng trong t\u00e2m th\u1ebf l\u00e0 ng\u01b0\u1eddi \u0111i mua h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KOC v\u00e0 KOL<\/span><\/em><\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nKOC<\/span><\/span><\/strong><\/td>\nKOL<\/span><\/span><\/strong><\/td>\n<\/tr>\n
M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn<\/td>\n\u0110\u1ed9 ph\u1ee7 nh\u1ecf, t\u00e1c \u0111\u1ed9ng m\u1ea1nh<\/td>\n\u0110\u1ed9 ph\u1ee7 r\u1ed9ng l\u1edbn, t\u00e1c \u0111\u1ed9ng m\u1ea1nh<\/td>\n<\/tr>\n
T\u00ednh ch\u1ee7 \u0111\u1ed9ng<\/td>\nLinh ho\u1ea1t ch\u1ecdn s\u1ea3n ph\u1ea9m<\/td>\nNh\u00e3n h\u00e0ng booking s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
Quy m\u00f4 kh\u00e1n gi\u1ea3<\/td>\nNh\u1ecf, v\u1eeba ph\u1ea3i<\/td>\nL\u1edbn<\/td>\n<\/tr>\n
\u0110\u1ed9 tin t\u01b0\u1edfng<\/td>\n\u0110\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng<\/td>\n\u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng<\/td>\n<\/tr>\n
T\u00ednh chuy\u00ean m\u00f4n<\/td>\nKh\u00f4ng y\u00eau c\u1ea7u<\/td>\nY\u00eau c\u1ea7u<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. Xu h\u01b0\u1edbng marketing hi\u1ec7u qu\u1ea3 n\u0103m 2022<\/h2>\n

\u0110\u00e1nh gi\u00e1 theo kho\u1ea3n \u0111\u1ea7u t\u01b0, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 \u00edt ti\u1ec1n cho KOC \u0111\u1ec3 ki\u1ec3m tra ho\u1eb7c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.\u00a0M\u1eb7t kh\u00e1c, KOLs \u0111\u01b0\u1ee3c li\u00ean h\u1ec7 v\u00e0 tr\u1ea3 ti\u1ec1n ho\u1eb7c cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i s\u1ea3n ph\u1ea9m \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

Philip Kotler<\/strong> – cha \u0111\u1ebb c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i nh\u1ea5n m\u1ea1nh “L\u00f2ng trung th\u00e0nh kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi t\u1ec9 l\u1ec7 mua h\u00e0ng m\u00e0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh”.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 KOC \u0111ang gi\u1eef vai tr\u00f2 thi\u1ebft y\u1ebfu trong v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m:<\/p>\n

    \n
  • Tr\u01b0\u1edbc khi ra m\u1eaft: Thu th\u1eadp th\u00f4ng tin, ki\u1ebfn th\u1ee9c v\u1ec1 \u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, KOC gi\u00fap thu th\u1eadp ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/li>\n
  • Sau khi ra m\u1eaft: \u0110\u00e1nh gi\u00e1 chuy\u00ean s\u00e2u, x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa c\u00e1c th\u1ecb tr\u01b0\u1eddng, t\u0103ng t\u00e1c \u0111\u1ed9ng ch\u1ee7 \u0111\u1ec1 xu h\u01b0\u1edbng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/li>\n
  • Giai \u0111o\u1ea1n sau: KOC c\u1ea7n \u0111\u1ea3m b\u1ea3o ti\u1ebfp x\u00fac v\u00e0 \u0111\u1ea3m b\u1ea3o xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c.<\/li>\n<\/ul>\n

    \"xu<\/p>\n

    Trong th\u1eddi \u0111\u1ea1i 4.0 n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ecdn l\u1ef1a. Kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u1ea9n th\u1eadn h\u01a1n khi quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t s\u1ea3n ph\u1ea9m. H\u1ecd s\u1ebd t\u00ecm hi\u1ec3u t\u1eeb nh\u1eefng nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, \u0111\u1ea5y c\u0169ng ch\u00ednh l\u00e0 b\u00e0n \u0111\u1ea1p \u0111\u1ec3 th\u1ebf h\u1ec7 KOC tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n

    Ch\u00ednh v\u00ec v\u1eady, sau khi t\u00ecm hi\u1ec3u KOC l\u00e0 g\u00ec v\u00e0 xu h\u01b0\u1edbng KOC \u0111ang d\u1ea7n thay th\u1ebf KOLs b\u1edfi :<\/p>\n

      \n
    • Ti\u1ebft ki\u1ec7m chi ph\u00ed cho nh\u00e3n h\u00e0ng<\/strong>: Khi h\u1ee3p t\u00e1c KOLs, nh\u00e3n h\u00e0ng s\u1ebd ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed kh\u00e1 l\u1edbn booking tu\u1ef3 thu\u1ed9c v\u00e0o c\u1ea5p \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a KOLs \u0111\u00f3. KOLs c\u00e0ng n\u1ed5i ti\u1ebfng, th\u00ec chi ph\u00ed chi tr\u1ea3 c\u1ee7a doanh nghi\u1ec7p c\u00e0ng cao. Ngo\u00e0i ra, chi ph\u00ed ph\u00e1t sinh kh\u00e1c trong vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung hay c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng \u0111i k\u00e8m.<\/li>\n<\/ul>\n

      C\u00f2n \u0111\u1ed1i v\u1edbi KOC, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 ph\u1ea3i chi \u0111\u00f3ng ph\u00ed hoa h\u1ed3ng theo s\u1ed1 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng ho\u1eb7c theo m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 KOC \u0111em l\u1ea1i.<\/p>\n

        \n
      • \u00a0T\u0103ng doanh thu hi\u1ec7u qu\u1ea3: <\/strong>KOC tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m, \u0111\u01b0a r\u00f5 ra nh\u1eefng nh\u1eadn x\u00e9t ch\u00e2n th\u1ef1c nh\u1ea5t c\u1ee7a ch\u00ednh m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e3n h\u00e0ng. V\u00ec l\u1ebd \u0111\u00f3, nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a KOC s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf h\u01a1n t\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
      • \u00a0T\u1ea1o l\u00f2ng tin \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng: <\/strong>KOC kh\u00f4ng nh\u1eefng \u0111em t\u1edbi hi\u1ec7u qu\u1ea3 t\u1ea1i , m\u00e0 b\u1ec1n l\u00e2u c\u00f2n gi\u00fap nh\u00e3n h\u00e0ng x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng trong l\u00f2ng kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng review kh\u00e1ch quan, ch\u00e2n th\u1ef1c nh\u1ea5t.<\/li>\n<\/ul>\n

        Xu h\u01b0\u1edbng KOC gi\u00fap cho doanh nghi\u1ec7p v\u00e0 KOL \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed1i \u01b0u nh\u1ea5t. T\u1eeb \u0111\u00f3, KOL c\u0169ng kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh b\u1eb1ng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh.<\/p>\n

        5. K\u1ebft lu\u1eadn<\/h2>\n

        KOC \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed quan tr\u1ecdng c\u1ee7a m\u00ecnh kh\u00f4ng k\u00e9m g\u00ec KOLs trong\u00a0chi\u1ebfn d\u1ecbch Marketing\u00a0<\/strong>c\u1ee7a b\u1ea5t k\u1ef3 nh\u00e3n h\u00e0ng n\u00e0o. T\u00ecm hi\u1ec3u v\u1ec1 KOC l\u00e0 g\u00ec c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn m\u1edbi\u00a0 c\u1ee7a c\u00e1c Opinion Leaders. Trong khi KOLs \u0111em \u0111\u1ebfn nh\u1eefng hi\u1ec7u qu\u1ea3 v\u1ec1 t\u01b0\u01a1ng t\u00e1c, \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec KOC s\u1ebd mang \u0111\u1ebfn nh\u1eefng con s\u1ed1 v\u1ec1 doanh thu.<\/p>\n

        \n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c K0C v\u00e0 K0L \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        C\u00f3 l\u1ebd K0C c\u00f2n kh\u00e1 l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 s\u1ebd d\u1ea7n thay th\u1ebf xu h\u01b0\u1edbng K0Ls v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay, \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c KOC v\u00e0 KOL \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u1ecdn l\u1ef1a. H\u1ecd gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 l\u1ebd KOC c\u00f2n kh\u00e1 l\u00e0 […]<\/p>\n","protected":false},"author":48,"featured_media":64007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[79],"tags":[],"class_list":["post-64008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"_links":{"self":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/64008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/comments?post=64008"}],"version-history":[{"count":1,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/64008\/revisions"}],"predecessor-version":[{"id":64009,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/64008\/revisions\/64009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/media\/64007"}],"wp:attachment":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/media?parent=64008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/categories?post=64008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/tags?post=64008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}