{"id":64581,"date":"2022-10-24T10:46:42","date_gmt":"2022-10-24T03:46:42","guid":{"rendered":"https:\/\/ben.com.vn\/tin-tuc\/?p=64581"},"modified":"2022-10-24T10:46:42","modified_gmt":"2022-10-24T03:46:42","slug":"su-thong-tri-cua-tiktok-trong-livestream","status":"publish","type":"post","link":"https:\/\/ben.com.vn\/tin-tuc\/su-thong-tri-cua-tiktok-trong-livestream\/","title":{"rendered":"S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a TikTok trong m\u1ea3ng gi\u1ea3i tr\u00ed v\u00e0 livestream n\u0103m 2022"},"content":{"rendered":"

Tiktok hi\u1ec7n \u0111ang t\u1eadp trung v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh livesteam tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh – v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng.<\/span><\/p>\n

1. Livestream b\u00e1n h\u00e0ng tr\u00ean TikTok<\/h2>\n

TikTok \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd g\u00e2y b\u00e3o tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T trong n\u0103m nay. M\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 g\u1ecdi n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 \u201ck\u1ebb thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i<\/strong>\u201d v\u00e0 \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf khi Douyin (phi\u00ean b\u1ea3n TikTok t\u1ea1i Trung Qu\u1ed1c) \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng l\u1edbn trong vi\u1ec7c k\u1ebft h\u1ee3p tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u1edbi video.<\/p>\n

\"livestream<\/p>\n

V\u00e0o th\u00e1ng 7, TikTok g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 r\u1eafc r\u1ed1i khi m\u1edf r\u1ed9ng t\u1ea1i Anh, khi\u1ebfn qu\u00e1 tr\u00ecnh tri\u1ec3n khai m\u1ea3ng TM\u0110T t\u1ea1i Ch\u00e2u \u00c2u v\u00e0 M\u1ef9 b\u1ecb \u0111\u00ecnh tr\u1ec7. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi: Douyin \u0111ang mu\u1ed1n \u201cxu\u1ea5t kh\u1ea9u\u201d \u0111i\u1ec1u g\u00ec ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng t\u1ea1i Trung Qu\u1ed1c ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u?<\/p>\n

Douyin quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o TM\u0110T t\u1eeb n\u0103m 2020 v\u00e0 k\u1ebf ho\u1ea1ch n\u00e0y \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u00e0 Douyin \u00e1p d\u1ee5ng l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm tr\u1ef1c ti\u1ebfp (livestream). Douyin \u0111\u00e3 th\u1ed1ng tr\u1ecb \u201cchi\u1ebfn tr\u01b0\u1eddng\u201d n\u00e0y d\u00f9 nh\u1eadp cu\u1ed9c sau v\u00e0i n\u0103m sao v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Kuaishou hay th\u1eadm ch\u00ed c\u1ea3 g\u00e3 kh\u1ed5ng l\u1ed3 TM\u0110T Alibaba.<\/p>\n

\"livestream<\/p>\n

T\u00ednh n\u0103ng livestream \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb xen k\u1ebd v\u1edbi c\u00e1c n\u1ed9i dung kh\u00e1c tr\u00ean b\u1ea3ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng lu\u00f4n c\u00f3 th\u1ec3 ch\u1ecdn c\u1ee5 th\u1ec3 t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 xem video livestream theo c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau. Tiktok c\u00f2n hi\u1ec3n th\u1ecb m\u1ed9t danh s\u00e1ch c\u00e1c streamer \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3t xem.<\/p>\n

2. L\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c livestream b\u00e1n h\u00e0ng<\/h2>\n

V\u1eady Tiktok ki\u1ebfm ti\u1ec1n t\u1eeb livestream TM\u0110T nh\u01b0 th\u1ebf n\u00e0o?\u00a0 C\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u00ed hoa h\u1ed3ng, v\u00ec n\u1ec1n t\u1ea3ng n\u00e0y th\u1ef1c s\u1ef1 t\u00ednh ph\u00ed r\u1ea5t \u00edt – th\u01b0\u1eddng l\u00e0 1\u20135% gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n. Ph\u00ed hoa h\u1ed3ng th\u1ea5p m\u1ed9t ph\u1ea7n do m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, ngo\u00e0i ra l\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n

\"tiktok<\/p>\n

Nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng, h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi b\u00e1n \u0111\u00f3 s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho Tiktok theo nh\u1eefng c\u00e1ch kh\u00e1c, th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau.Gi\u1ed1ng nh\u01b0 c\u00e1ch ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon tr\u1ea3 ti\u1ec1n \u0111\u1ec3 hi\u1ec3n th\u1ecb trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u, Tiktok cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb qu\u1ea3ng c\u00e1o livestream c\u1ee7a m\u00ecnh tr\u00ean b\u1ea3ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Tiktok c\u0169ng y\u00eau c\u1ea7u c\u00e1c giao d\u1ecbch TM\u0110T tr\u00ean livestream c\u1ea7n th\u1ef1c hi\u1ec7n thanh to\u00e1n ngay b\u00ean ngay tr\u00ean n\u1ec1n t\u1ea3ng. M\u00f4 h\u00ecnh n\u00f3i tr\u00ean t\u1ea1o th\u00e0nh m\u1ed9t v\u00f2ng tr\u00f2n kh\u00e9p k\u00edn gi\u00fap \u1ee9ng d\u1ee5ng n\u00e0y c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"thanh<\/p>\n

Kh\u00e1c v\u1edbi Kuaishou, Tiktok h\u01b0\u1edbng \u0111\u1ebfn h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c ti\u1ebfp kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00e1c influencer (ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng), thay v\u00e0o \u0111\u00f3 c\u00e1c nh\u00e3n h\u00e0ng s\u1ebd t\u1ef1 livestream. Ch\u00ednh s\u00e1ch n\u00e0y gi\u00fap nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ti\u1ebft ki\u1ec7m chi ph\u00ed khi kh\u00f4ng ph\u1ea3i tr\u1ea3 cho c\u00e1c influencer.<\/p>\n

TikTok hi\u1ec7n v\u1eabn ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng cho m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed. Tuy nhi\u00ean, n\u1ebfu d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh m\u00e0 ByteDance<\/a> \u0111ang tri\u1ec3n khai v\u1edbi Douyin t\u1ea1i Trung Qu\u1ed1c, \u0111\u00e2y c\u00f3 th\u1ec3 xem l\u00e0 c\u00e1ch m\u00e0 c\u00f4ng ty s\u1ebd ki\u1ebfm l\u1ee3i nhu\u1eadn \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i th\u1eddi gian t\u1edbi. \u0110\u00f4ng Nam \u00c1 c\u00f3 v\u1ebb l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u1ea3 thi nh\u1ea5t \u0111\u1ed1i v\u1edbi TikTok cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n

\u0110\u1eebng qu\u00ean t\u1ea1i Ben Computer \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i d\u00e0nh cho kh\u00e1ch h\u00e0ng trong d\u1ecbp l\u1ec5 th\u00e1ng 10 n\u00e0y nh\u00e9. Xem ngay t\u1ea1i \u0111\u00e2y<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiktok hi\u1ec7n \u0111ang t\u1eadp trung v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh livesteam tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh – v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng. 1. Livestream b\u00e1n h\u00e0ng tr\u00ean TikTok TikTok \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd g\u00e2y b\u00e3o tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T trong n\u0103m nay. M\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 g\u1ecdi […]<\/p>\n","protected":false},"author":48,"featured_media":64587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-64581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-cong-nghe"],"_links":{"self":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/64581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/comments?post=64581"}],"version-history":[{"count":1,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/64581\/revisions"}],"predecessor-version":[{"id":64591,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/64581\/revisions\/64591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/media\/64587"}],"wp:attachment":[{"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/media?parent=64581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/categories?post=64581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ben.com.vn\/tin-tuc\/wp-json\/wp\/v2\/tags?post=64581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}